Proposition design

Client RAC | Company Deloitte Digital | Lead Proposition Designer Emma Mirabelle

RAC offers insurance and roadside assistance in Western Australia. This project involved designing propositions that explored new opportunity areas for the client’s future roadmap.

Key project accomplishments:

Led ideation and design workshops with the client’s senior management

Designed propositions to take to market through rapid hand drawn concepts to mock-ups in Sketch and prototypes in Invision

Helped facilitate the prioritisation of the propositions based on their viability, desirability and feasibility

Ran customer focus groups and user interviews including the synthesis of research findings

Mentored a junior designer and service designer in proposition design

Ran multiple learning sessions so that the client could advance their in-house capability for concept design, research, prototyping and design thinking

Presented to senior leadership the proposed new ventures